Semi-Annual Wireless Industry Survey
CTIA Jan2005
Background
CTIA-The Wireless Association’s Semi-annual wireless industry survey develops industry-wide information drawn from operational member and non-member wireless service providers. It has been conducted since January 1985, originally as a cellular-only survey instrument, and now including PCS and ESMR providers. No break-out of results specific to PCS or ESMR is performed at this time. The information solicited from the service providers includes: cumulative capital investment, direct employment, number of cell sites, total service revenues, roaming revenues as a subset of total service revenues, the average local monthly bill, and the average length of call. The average local monthly bill is developed on a weighted basis, to avoid skewing the figures. It is not an average of averages. No adjustments are made to these figures.
The CTIA survey also develops information on the number of reported wireless service subscribers for the responding systems, and an estimated total subscriber figure (taking into account non-responding systems). Because the CTIA survey is a voluntary survey, it cannot compel responses from wireless carriers. However, the survey has an excellent response rate. For the December 31, 2004, installment of the semi-annual survey, CTIA received responses from companies serving 95.4 percent of wireless subscribers.
Because not all systems do respond, CTIA develops an estimate of total subscribership. The estimated subscriber figure is developed by determining the identity and character of non-responding markets (i.e., RSA/MSA or equivalent-market designation, age of system, market population), and using a surrogate penetration rate applicable to similar, known systems to derive probable subscribership. These numbers are then summed with the reported subscriber numbers to reach the total estimated subscriber figures. No carrier-specific or market-specific information is maintained as a result of the survey. All such information is aggregated by an independent accounting firm to a nationwide level. The underlying source material for the survey is then destroyed per confidentiality agreements.
The following tables and charts reflect selected top-of-the-line data. Complete results of CTIA’s semi-annual survey are available for purchase in the comprehensive report, CTIA’s Wireless Industry Indices: 1985 – 2004, including data on prepaid and toll revenues, subscriber usage, investment, digital subscribership, and other operational indicators and ratios. The report is available for a member price of $850 and a non-member price of $1,075. Subsequent copies are available to members at $475 each and to non-members at $535 each. Annual subscriptions are available at a member price of $1,445 and non-member price of $1,825. The report may be ordered by contacting research@ctia.org or by ordering directly from CTIA’s eStore at http://www.ctia.org/store/categoryresults.cfm?category_id=15. Order forms are also available on CTIA’s web site, at http://files.ctia.org/pdf/Indices_Order_Form.pdf Materials May not be reproduced or photocopied in any form without written permission from CTIA • 2005 CTIA-The Wireless Association
CTIA-THE WIRELESS ASSOCIATION’S
ANNUALIZED WIRELESS INDUSTRY SURVEY RESULTS
DECEMBER 1985 – DECEMBER 2004
Reflecting Domestic U.S. Commercially-Operational Cellular, ESMR and PCS
Providers
Annualized Annualized
Total Service Roamer Cum. Capital Avg. Local Avg. Local
Estimated Revenues Revenues Cell Investment Monthly Call Length
Date Subscribers ($000) ($000) Sites Employees ($000) Bill (Min)
1985 340,213 $482,428 N/A 913 2,727 $911,167 N/A N/A
1986 681,825 $823,052 N/A 1,531 4,334 $1,436,753 N/A N/A
1987 1,230,855 $1,151,519 N/A 2,305 7,147 $2,234,635 $96.83 2.33
1988 2,069,441 $1,959,548 N/A 3,209 11,400 $3,274,105 $98.02 2.26
1989 3,508,944 $3,340,595 $294,567 4,169 15,927 $4,480,142 $89.30 2.48
1990 5,283,055 $4,548,820 $456,010 5,616 21,382 $6,281,596 $80.90 2.20
1991 7,557,148 $5,708,522 $703,651 7,847 26,327 $8,671,544 $72.74 2.38
1992 11,032,753 $7,822,726 $ 973,871 10,307 34,348 $11,262,070 $68.68 2.58
1993 16,009,461 $10,892,175 $1,361,613 12,824 39,810 $13,956,366 $61.49 2.41
1994 24,134,421 $14,229,922 $1,830,782 17,920 53,902 $18,938,678 $56.21 2.24
1995 33,785,661 $19,081,239 $2,542,570 22,663 68,165 $24,080,467 $51.00 2.15
1996 44,042,992 $23,634,971 $2,780,935 30,045 84,161 $32,573,522 $47.70 2.32
1997 55,312,293 $27,485,633 $2,974,205 51,600 109,387 $46,057,910 $42.78 2.31
1998 69,209,321 $33,133,175 $3,500,469 65,887 134,754 $60,542,774 $39.43 2.39
1999 86,047,003 $40,018,489 $4,085,417 81,698 155,817 $71,264,865 $41.24 2.38
2000 109,478,031 $52,466,020 $3,882,981 104,288 184,449 $89,624,387 $45.27 2.56
2001 128,374,512 $65,316,235 $3,752,826 127,540 203,580 $105,030,101 $47.37 2.74
2002 140,766,842 $76,508,187 $3,895,512 139,338 192,410 $126,922,347 $48.40 2.73
2003 158,721,981 $87,624,093 $3,766,267 162,986 205,629 $145,866,914 $49.91 3.07
2004 182,140,362 $102,121,210 $4,210,331 175,725 226,016 $173,793,507 $50.64 3.05
Total Six- Roamer
Month Service Cum Capital Avg. Local Avg. Local
Estimated Revenues Revenues Cell Investment Monthly Call Length Avg. Roam
Date Subscribers ($000) ($000) Sites Employees ($000) Bill (Min) Call Length
Jan-85 91,600 $178,085 N/A 346 1,404 $354,760 N/A N/A N/A
Jun-85 203,600 $176,231 N/A 599 1,697 $588,751 N/A N/A N/A
Dec-85 340,213 $306,197 N/A 913 2,727 $911,167 N/A N/A N/A
Jun-86 500,000 $360,585 N/A 1,194 3,556 $1,140,163 N/A N/A N/A
Dec-86 681,825 $462,467 N/A 1,531 4,334 $1,436,753 N/A N/A N/A
Jun-87 883,778 $479,514 N/A 1,732 5,656 $1,724,348 N/A N/A N/A
Dec-87 1,230,855 $672,005 N/A 2,305 7,147 $2,234,635 $96.83 N/A N/A
Jun-88 1,608,697 $886,075 N/A 2,789 9,154 $2,589,589 $95.00 N/A N/A
Dec-88 2,069,441 $1,073,473 $89,331 3,209 11,400 $3,274,105 $98.02 N/A N/A
Jun-89 2,691,793 $1,406,463 $121,368 3,577 13,719 $3,675,473 $85.52 N/A N/A
Dec-89 3,508,944 $1,934,132 $173,199 4,169 15,927 $4,480,142 $89.30 N/A N/A
Jun-90 4,368,686 $2,126,362 $192,350 4,768 18,973 $5,211,765 $83.94 N/A N/A
Dec-90 5,283,055 $2,422,458 $263,660 5,616 21,382 $6,281,596 $80.90 N/A N/A
Jun-91 6,380,053 $2,653,505 $302,329 6,685 25,545 $7,429,739 $74.56 N/A N/A
Dec-91 7,557,148 $3,055,017 $401,325 7,847 26,327 $8,671,544 $72.74 N/A N/A
Jun-92 8,892,535 $3,633,285 $436,725 8,901 30,595 $9,276,139 $68.51 N/A N/A
Dec-92 11,032,753 $4,189,441 $537,146 10,307 34,348 $11,262,070 $68.68 N/A N/A
Jun-93 13,067,318 $4,819,259 $587,347 11,551 36,501 $12,775,967 $67.31 2.38 3.38
Dec-93 16,009,461 $6,075,916 $774,266 12,824 39,810 $13,956,366 $61.49 2.41 3.26
Jun-94 19,283,306 $6,519,031 $778,116 14,740 45,622 $16,107,921 $58.65 2.36 2.89
Total Six- Roamer
Month Service Cum Capital Avg. Local Avg. Local
Estimated Revenues Revenues Investment Monthly Call Length Avg. Roam
Date Subscribers ($000) ($000) Cell Sites Employees ($000) Bill (Min) Call Length
Dec-94 24,134,421 $7,710,891 $1,052,666 17,920 53,902 $18,938,678 $56.21 2.24 2.85
Jun-95 28,154,414 $8,749,625 $1,120,337 19,844 60,689 $21,721,711 $52.45 2.27 2.74
Dec-95 33,758,661 $10,330,614 $1,422,233 22,663 68,165 $24,080,467 $51.00 2.15 2.79
Jun-96 38,195,466 $11,194,247 $1,314,943 24,802 73,365 $26,707,046 $48.84 2.24 2.8
Dec-96 44,042,992 $12,440,724 $1,465,992 30,045 84,161 $32,573,522 $47.70 2.32 3.14
Jun-97 48,705,553 $13,134,551 $1,392,440 38,650 97,039 $37,454,294 $43.86 2.25 2.95
Dec-97 55,312,293 $14,351,082 $1,581,765 51,600 109,387 $46,057,910 $42.78 2.31 2.94
Jun-98 60,831,431 $15,286,660 $1,584,891 57,674 113,111 $50,178,812 $39.88 2.34 2.65
Dec-98 69,209,321 $17,846,515 $1,915,578 65,887 134,754 $60,542,774 $39.43 2.39 3.11
Jun-99 76,284,753 $19,368,304 $1,922,416 74,157 141,929 $66,782,827 $40.24 2.40 2.96
Dec-99 86,047,003 $20,650,185 $2,163,001 81,698 155,817 $71,264,865 $41.24 2.38 3.11
Jun-00 97,035,925 $24,645,365 $1,971,625 95,733 159,645 $76,652,358 $45.15 2.48 3.19
Dec-00 109,478,031 $27,820,655 $1,911,356 104,288 184,449 $89,624,387 $45.27 2.56 3.23
Jun-01 118,397,734 $30,905,721 $1,727,058 114,059 186,317 $99,728,695 $45.56 2.62 3.01
Dec-01 128,374,512 $34,410,513 $2,205,768 127,540 203,580 $105,030,101 $47.37 2.74 2.94
Jun-02 134,561,370 $36,707,086 $1,846,267 131,350 186,956 $118,418,677 $47.42 2.60 3.07
Dec-02 140,766,842 $39,801,101 $2,049,245 139,338 192,410 $126,922,347 $48.40 2.73 3.11
Jun-03 148,065,824 $41,384,171 $1,825,243 147,719 187,169 $134,147,049 $49.46 2.63 3.15
Dec-03 158,721,981 $46,239,922 $1,941,024 162,986 205,629 $145,866,914 $49.91 3.07 3.45
Jun-04 169,467,393 $49,275,671 $2,015,799 174,368 212,186 $156,700,380 $49.49 3.06 3.45
Estimated Subscribers
Year-End 2004 Estimated Wireless Subscribers
Second Highest Growth Year Ever: Up 23.4 Million from 2003

Total Six-Month Service Revenues (000s)
Total Wireless Service Revenues Reach Almost $53 billion for Last Six Months of
2004
- Total Annual Revenues Reach More Than $102 Billion for 2004

Cumulative Capital Investment (000s)
Cumulative Capital Investment Reaches Almost $174 Billion at Year-End 2004 –
Most Recent Year Is More Than First Ten Years of Wireless Investment

Reported Wireless Minutes of Use Exceed One Trillion in 2004
Reported Wireless Minutes of Use Grow 32.7 Percent Year-over-Year

Average Local Monthly Bill
Average Local Monthly Bill Grows 1.5 Percent Year-over-Year
- Average Customer Usage Grows 15 Percent

Cell Sites
Operational Cell Sites Grow 7.8 Percent Year-over-Year

Direct Carrier Employees
Direct Wireless Carrier Employment Grows 10 Percent Year-over-Year
Direct Employment Exceeds 226,000 at Year-End 2004

source: http://www.ctia.org/research_statistics/statistics/index.cfm/AID/10030 18jul2005
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