Coke’s broken promise.

M. Douglas Ivester, Coca-Cola's Chairman and CEO. Total 1998  compensation: $20,469,799

WARNING: THIS BOTTLE CONTAINS NO RECYCLED PLASTIC

Coca-Cola® will pump out an incredible 10 billion plastic bottles this year in the U.S. And most will wind up in dumps instead of the recycling bin.
          Why? Because Mr. Ivester, Coke's CEO, broke his 1990 promise to use recycled plastic in Coke's plastic bottles. Coke® is switching away from glass bottles and aluminum cans, which are made with recycled material,
          M. Douglas Ivester, Coca-Cola's Chairman and CEO. Total 1998compensation:$20,469,799  to plastic bottles that contain none.
          In fact, Coke® stopped using any recycled plastic at all in the U.S. four years ago, citing costs. But Mr. Ivester, who came up through Coke's finance department, should revisit those numbers.
          New plastic recycling techniques approved by the FDA add just a fraction of a cent per bottle. Keeping Mr. Ivester's promise would cost Coke® no more than the stock options he was given in 1998...or just one-half of one percent of Coke's profits.
          Coca-Cola® already uses recycled plastic bottles -and even refillables -in other countries. Why not here? As it is, Americans are paying the price for the billions of plastic bottles clogging our landfills and toxic pollution from plastic manufacturing.
          That's why more than 150 million Americans like you take responsibility for protecting the environment by recycling every day. Mr. Ivester should, too.
          Give Coca-Cola® a call at (800) 571-2653 and tell them to keep their promise to use recycled plastic -always. Or e-mail Mr. Ivester himself at fctc_cocacola@em.fcnbd.com

Learn more from the GrassRoots Recycling Network, P.O. Box 49283,  Athens, GA 30604 www.grrn.org

Download the PDF version of the Wall Street Journal ad by GRRN that this page is from.

Coke Shareholders and Environmental Groups

Urge Support for Recycling in Wall Street Journal Advertisement

GRRN News Release 2apr01

ATLANTA, GA (April 2, 2001) -- A Georgia environmental group and long-time Coca-Cola investors appealed to Coke shareholders to vote for a recycling resolution by placing an advertisement in today's Wall Street Journal (South Atlantic edition). The GrassRoots Recycling Network, a national nonprofit environmental organization based in Athens, Georgia, placed the ad.

"We want Coke shareholders to be aware of the rapid increase in Coke bottle and can waste -- and the liability that represents to the company's image -- before voting on the recycling resolution. In just one day, more than 54 million empty Coke beverage containers become litter or get sent to landfills and incinerators," said Bill Sheehan, national network coordinator of the GrassRoots Recycling Network.

The advertisement headline is "A Moment of Refreshment, An Eternity of Waste?"

A group of institutional and individual investors are calling, in Proxy Proposal 5, for Coca-Cola to adopt a recycling strategy to reverse rapidly increasing beverage container waste. Coke's management, which is holding its annual meeting in Delaware on April 18, opposes the resolution.

"As a proud Coke stockholder for many years, I think it is important that Coke be the industry leader in promoting recycling. This would provide huge benefits to our society, our environment, and our company. If we lead, many companies will follow. Let's show the world that recycling works, it's the real thing," said Atlanta native Lewis Regenstein. Mr. Regenstein co-sponsored the Coke recycling resolution.

"Most people are shocked to learn that waste from beverage containers increased more than 50 percent from 1992 to 1999 in the United States," said Pat Franklin, executive director of the Container Recycling Institute. Based in Arlington, Virginia, CRI studies trends in beverage packaging and advocates policies to eliminate waste through recycling and reuse.

"Beverage container recycling rates are dropping in the United States in large part because of the switch to plastic bottles. These single-serving beverages are frequently consumed away from home and away from convenient recycling locations," Franklin said.

Coca-Cola shareholder William C. Wardlaw, III, of Atlanta, co-signed the letter to fellow shareholders printed in the Wall Street Journal ad. Appealing for support, the opening paragraph of the letter says:

"Our company is the soft drink industry leader. We propose to make Coke the recycling leader as well!"

Proxy Proposal 5 was submitted to Coca-Cola management by a group of institutional and individual investors, including: As You Sow Foundation (San Francisco), Walden Asset Management (Boston), Domini Social Investment (New York), Trillium Asset Management (Boston), and Atlanta shareholder Lewis Regenstein. The resolution calls on The Coca-Cola Board of Directors to come up with a plan to reach two recycling goals by January 1, 2005:

• Achieve an 80 percent national recycling rate for bottles and cans; and,
  
• Make plastic bottles with an average of 25 percent recycling plastic.
  

"The GrassRoots Recycling Network launched the Coke campaign in Atlanta 4 years ago this week in Atlanta, because of growing concern about the plastic bottle waste problem. It's a matter of corporate responsibility. Coke shareholders supporting the recycling proposal believe that protecting the environment and making a profit go hand in hand," said Lance King, a spokesman for the environmental groups supporting Proxy Proposal 5.

One of the institutional investment funds sponsoring the recycling resolution is sending a letter to thousands of shareholders who own an estimated 70 percent of Coke stock.

"We are encouraged that senior management at The Cola-Cola Company is reportedly considering ways to address the shareholder's environmental concerns. To date, Coke has not developed a plan with specific means to reverse the decline in recycling rates or use a significant amount of recycled plastic to make new bottles," King said.

"In Georgia, more than 80 percent of plastic Coke bottles wind up as litter or in our landfills. It's a shame, because Georgia's largest industry, the carpet industry, could use those bottles to make polyester carpet and create new jobs," said Bob Woodall, executive director of Atlanta-based Waste Not Georgia.

"Coke needs to take responsibility, by setting recycling goals and creating financial incentives designed to increase recycling. The shareholder resolution focuses on realistic goals, recycling rates achieved in 10 states across America and in other nations," Woodall said.

The Wall Street Journal ad, background materials for reporters, and information for shareholders who want to vote for Proxy Proposal 5 are posted on GRRN's Web site at
www.grrn.org/media

Coke, Coca-Cola & Coca-Cola Classic are registered trademarks of The Coca-Cola Company.