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Asda Supermarket Aims for GM-free produce

/ London Independent 26jan01

Supermarket chain Asda today announced plans to ensure that its fresh chicken, pork and eggs will soon come from animals reared on GM–free diets.

The chain said it will be asking suppliers to use soya meal that is free of all genetically modified ingredients.

Asda, which removed all GM ingredients and derivatives from its own–label foods 15 months ago, said it was reacting to customer demand with the new products, which will hit shelves from the summer. It also plans to eventually introduce GM–free beef and lamb.

Asda was the second major British retailer to announce new GM–free lines of fresh meat and eggs today.

Earlier, ailing high street retailer Marks & Spencer announced a push on meat, fish and poultry from animals reared on GM–free diets. It said that no food containing any genetically modified ingredients would have been fed to fresh beef, lamb, chicken, and salmon sold in its stores.

Eggs would also be sourced from chickens fed only on natural products, said a Marks & Spencer spokesman.

Asda said it would not be passing extra costs on to customers and claimed it had received hundreds of letters from customers calling for the removal of GM animal feed from the food chain.

Lorenz Petersen, Genetic Engineering Campaigner for Greenpeace, said: "This is fantastic news, not only for UK consumers."

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